We exist to bring inspiration and innovation to every athlete* in the world.
* If you have a body, you are an athlete.
Inspire Movement — Fuel human potential at every level of sport and fitness, from elite competition to first steps.
Drive Innovation — Build technologies, materials, and platforms that change what the human body can do.
Build Community — Connect athletes globally through product, sport, and a shared sense of limitless possibility.
Who We Serve
1.5B+ Athletes Worldwide
55M+
Active Users on NTC
190+
Countries
26
Avg. Age of Nike Consumer
What We Build
01
01 — FOOTWEAR
FOOT WEAR
$28.8B
The foundation of Nike. From Pegasus to Air Max, footwear drives 57% of total revenue and defines athletic culture.
02
02 — APPAREL
AP PAREL
$14.7B
Performance and lifestyle gear worn by millions. Dri-FIT, ACG, and Jordan apparel lines lead the category.
03
03 — EQUIPMENT
EQUIP MENT
$7.9B
Bags, accessories, and sport-specific gear completing the athlete ecosystem from training to competition.
Who We Believe In
We don't sponsor athletes. We partner with them.
NO. 01
● RUNNING
NO. 02
● BASKETBALL
NO. 03
● FOOTBALL
NO. 04
● TRAINING
How We Connect
Digital First. Always.
Nike's direct-to-consumer flywheel — the Nike App, Nike.com, SNKRS, and NTC — now serves over 160 million active members. Every interaction is personalized, every product drop is an event, every training session is a data point that makes us smarter.
44%
D2C Share of Total Revenue
NIKE
New Drop — SNKRS
AIR MAX PULSE 2025
My Training
12.4K
This Week
5 Runs
Members
160M
NTC Users
55M+
⌂
📷
🛒
👤
Our Planet
Move to Zero. No Excuses.
Our commitment to a zero carbon, zero waste future — because sport needs a planet to happen on.
25%
Recycled Materials
78%
Renewable Energy
ZERO
Carbon Goal by 2050
Where We Grow
North America leads. Asia accelerates.
North America
$21.4B
▲ 6.2% YoY
EMEA
$13.8B
▲ 7.8% YoY
Greater China
$7.7B
▲ 11.4% YoY
APLA
$6.8B
▲ 9.1% YoY
What's Next
The future is built in the lab.
💨
AIR TECH
Next-generation Air cushioning engineered with AI-optimized geometry — 40% more responsive, 20% lighter. Launching across 14 models in FY2025.
🧰
FLY KNIT NEXT
Precision-engineered fiber placement using ML pattern recognition. Creates zone-specific support maps unique to individual athlete biomechanics.
👁
ADAPTIVE FIT
Self-tightening upper technology using micro-motors and biometric feedback. Pilot program with 12 elite athletes across 3 sports in 2025.
2025202620272028
The Scorecard
$51.4B
Total Revenue FY2025
8.3%
Revenue Growth YoY
44%
Direct-to-Consumer Share
190+
Countries & Territories
2026 and Beyond
Faster. More Personal. More Direct.
01
HYPER-PERSONALIZATION AT SCALE
Deploy AI-driven product recommendation and fit engines across all Nike digital touchpoints — from the app to retail — delivering truly individual athlete experiences for 200M+ members by 2026.
02
DTC TO 50% BY 2027
Accelerate the direct-to-consumer channel past wholesale to capture greater margin, richer data, and tighter athlete relationships. New Nike Live stores and digital-native retail concepts lead the charge.
03
WINNING THE NEXT BILLION
Southeast Asia, Sub-Saharan Africa, and Tier 2 Chinese cities represent the highest-growth athletic consumer markets of the next decade. Localized product, local athletes, local stories.
JUST.
DO.
IT.
Nike, Inc. · FY2025 Global Brand Keynote
Concept deck designed by Noel Monet · noelmonet.design
