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Nami
Matcha
Single-origin. First harvest. Made to move you.
Nami Matcha Okumidori — product shot Nami Matcha being prepared
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namimatcha.com
01 / The Brand
Not just matcha.
A movement.
Nami was built for a generation that refuses to settle. Vibrant, intentional, and rooted in Japanese craft — it's matcha that meets you where you are. Gen-Z energy. Ancient ritual. Modern obsession. The wave starts with a single cup.
Craft
Single-origin Japanese sourcing — Kagoshima & Fukuoka, shade-grown to perfection.
Community
The Matcha Mob spans 139 countries. Loyal, loud, and always first in line.
Energy
"Nami" — the Japanese word for wave. The vibrant momentum you feel with every sip.
02 / The Founder
Born from
obsession.
Ashley Alexander — YouTube creator, known as "urmomashley" — didn't just start a brand. She turned years of matcha obsession into a movement. Launched in July 2024, Nami Matcha is AAPI and woman-owned, built not on ad spend but on a decade of trust with an audience that shows up.
AAPI + Woman Owned  ·  Est. July 2024
139
Countries reached in Year 1
03 / First Harvest
Okumidori
First Harvest  ·  Ceremonial Grade  ·  USDA Organic
Kagoshima, Japan Spring Harvest Ceremonial Grade
Rich, vibrantly green, and unmistakably alive. Okumidori is Nami's flagship cultivar — a first-harvest ceremonial matcha with balanced sweetness, layered umami, and virtually no bitterness. The gold standard of the cup.
Okumidori First Harvest Matcha packaging
04 / Origin
Where every
leaf begins.
Every farm is chosen for soil, altitude, tradition, and terroir. No blending. No shortcuts. Only the finest regions Japan has to offer.
Kagoshima
Japan's largest tea-growing prefecture. Volcanic soil, a subtropical climate, and generations of cultivar expertise. Home of Okumidori and Saemidori.
Fukuoka · Yame
Considered Japan's most prestigious matcha region. Mountain mist, shade cultivation, and a mineral richness found nowhere else. Home of Yame First Harvest.
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Single-origin. Never blended.
Matcha sourcing — Japan
05 / Momentum
$0
Revenue
Year 1
0
Countries
Reached
Average time
to sell out
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Launched July 2024. No paid ads. Pure community.
06 / Community
The Matcha Mob
More than a mailing list. An exclusive community of matcha obsessives — first to know, first to shop. Limited restocks, behind-the-scenes drops, and early access to every new release. Built on Ashley's loyal YouTube audience, spanning continents and time zones.
"We're not selling matcha.
We're building a ritual."
07 / The Moment
The world
found matcha.
8.7%
Global matcha market CAGR — one of food & beverage's fastest-growing categories.
Gen Z
The largest consumer cohort is switching from coffee to matcha — driven by clean energy and ritual.
Peak
Wellness and intentional living are at cultural highs. Matcha is the drink of the moment.
Nami arrived exactly when the wave was forming.
08 / The Line
Every sip,
a ceremony.
Okumidori First Harvest
Okumidori First Harvest
Kagoshima, Japan
Vibrant, balanced umami. Bright green liquor. Minimal bitterness — the flagship cultivar.
Yame First Harvest
Yame First Harvest
Fukuoka / Yame, Japan
Japan's most prestigious matcha region. Mountain mist, shade-grown. Silky and complex.
Saemidori
Saemidori
Kagoshima, Japan
Sweet, delicate, and smooth. A lighter profile with exceptional color and aroma.
Hojicha
Hojicha
Japan
Roasted over charcoal. Warm, toasty, low caffeine. The evening ritual.
Nami
namimatcha.com
The wave is here.
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