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Glossier
Skin First.
Makeup Second.
Brand Presentation & Series B Overview · 2025
"Beauty for real life. Built by the community."
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Our Story
We started with a beauty blog.
We built a movement.
2010
Into The Gloss blog launched
2014
Glossier brand launches
2018
$100M valuation, Series C
2021
$1.8B — Unicorn status
2025
Global expansion, Series B
Our Model
We don't advertise to our community.
We build
with
them.
Into The Gloss
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Monthly readers across editorial & social
Glossier.com
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Direct-to-consumer customers globally
Glossier Reps
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Active community ambassadors worldwide
Product Portfolio
Edited. Intentional. Effective.
Every product earns its place.
Milky Jelly Cleanser
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Perfecting Skin Tint
Boy Brow
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Cloud Paint
The Icons
Six products.
Billions of impressions.
Our most-loved, most-copied, most-gifted lineup.
Milky Jelly Cleanser
Gel-to-milk formula. The cleanser that changed routines worldwide.
Boy Brow
Cult grooming pomade. The one that started the Glossier effect.
Cloud Paint
Buildable gel blush. Universally flattering. Always sold out.
Perfecting Skin Tint
Skin-first coverage. 40 shades. Our highest-repeat product.
Future Dew
Serum-moisturizer hybrid. The new morning essential.
Haloscope
Crystal highlighter. The glow that started a movement.
How We Sell
Born online.
Growing everywhere.
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Revenue from direct-to-consumer online
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Average product rating across all SKUs
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Repeat purchase rate — best in class
Retail Expansion
We're taking Glossier to where our community shops — selectively and intentionally.
6 Flagship Stores
Sephora Partnership
UK & Canada
France Launch 2025
500 Retail Doors
Asia Pacific TBD
Customer Love
Our customers are our marketing.
★★★★★
"Boy Brow changed my whole routine. I don't understand how I lived without it."
★★★★★
"Finally, products that work
with
my skin — not against it."
★★★★★
"Glossier gets it. It doesn't feel like a brand — it feels like a friend."
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Net Promoter Score · Top 1% in Beauty
The Opportunity
The $500B beauty industry is ready for reinvention.
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Consumers trust peers, not ads. Community is the highest-value channel.
02
Skin care is self-care — demand is recession-proof and still growing.
03
DTC brands with genuine community win long-term. Glossier built that moat first.
The Numbers
Confident. Consistent. Growing.
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Annual Revenue
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Net Promoter Score
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Loyal Customers
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Repeat Purchase Rate
Series B · $80M
Focused investment.
Outsized returns.
$80M
Series B
Product R&D
35%
International
30%
Retail Expansion
20%
Technology
15%
10 new markets by 2026
500 retail doors
10M customers
A New Kind
of Beauty Co.
Built by the community. Backed by science. Loved by millions.
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Concept deck designed by Noel Monet · noelmonet.design
